The fitness industry isn’t just about reps but the numbers that drive sales and revenue. This is where sweat meets bytes. And statistics are crucial, especially when it comes to are making data-driven decisions for business growth.
Numbers provide value as they help you identify fitness market trends and understand customer behavior to create business strategies. So here we are!
Let’s explore the vibrant universe of fitness industry statistics. From the soaring popularity of fitness apps to the crunch of home gym equipment sales, we’re uncovering the data that shapes our fitness journeys.
The global fitness industry has grown remarkably within the broader wellness and health market over the past decade. In 2021, the global health and fitness club market was valued at approximately $96.7 billion. This figure is projected to rise to $147.11 billion by 2026, reflecting a compound annual growth rate (CAGR) of 8.7%.
The fitness industry has shown significant resilience and adaptability, particularly in the years following the COVID-19 pandemic. The financial metrics from 2022 to 2024 illustrate the industry’s growth trajectory and economic impact.
Understanding the demographics of the fitness industry helps paint a clearer picture of who is participating and driving the trends within this rapidly evolving sector. Here is a look at the key demographic statistics from 2022 to 2024:
Age Group 18-34: In 2022, approximately 40% of health club members worldwide were between the ages of 18 and 34, highlighting the significant participation of younger adults.
Fitness age Group 35-54: The age group of 35-54 years old made up around 35% of health club memberships, indicating a balanced representation of middle-aged adults in fitness activities.
Age Group 55+: Individuals aged 55 and older accounted for about 20% of health club members, showing increased engagement from older adults.
Female Participation: Women represented approximately 55% of health club memberships globally in 2022, continuing to dominate the gender demographics within the industry.
Male Participation: Men made up about 45% of health club memberships, maintaining a significant presence in fitness activities.
High-Income Earners: Individuals with an annual income of $75,000 or more comprised around 40% of gym memberships, reflecting the correlation between higher income levels and fitness club participation.
Middle-Income Earners: People earning between $50,000 and $75,000 annually accounted for approximately 35% of health club memberships in 2023.
Low-Income Earners: By 2024, individuals with an income below $50,000 represented about 25% of gym memberships, indicating efforts to make fitness more accessible to lower-income groups.
Urban Members: In 2022, about 70% of health club members resided in urban areas, where access to fitness facilities is generally more prevalent.
Rural Members: Approximately 30% of health club members in 2023 were from rural areas, reflecting ongoing growth in fitness club availability in these regions.
White/Caucasian: In the United States, about 60% of health club members were White/Caucasian in 2022.
Hispanic/Latino: Hispanic/Latino individuals made up around 20% of gym memberships in 2023.
African American: African American membership in health clubs was about 15%.
Asian: Asian Americans represented approximately 5% of health club memberships in 2022.
North America: North America had the highest concentration of health club members, with about 40% of the global total in 2022.
Europe: Europe accounted for approximately 30% of global health club memberships in 2023.
Asia-Pacific: The Asia-Pacific region saw significant growth, representing around 20% of global health club memberships.
Latin America: Latin America made up about 7% of global health club memberships in 2023.
Middle East & Africa: The Middle East and Africa regions collectively accounted for approximately 3% of global health club memberships.
The landscape of health clubs has evolved significantly from 2022 to 2024, reflecting the industry’s adaptation to changing consumer preferences and the aftermath of the COVID-19 pandemic.
In 2022, the global health club market continued its recovery from the pandemic’s impact, with approximately 215,000 health clubs operating worldwide. This number increased to around 220,000 in 2023, demonstrating steady growth as new clubs opened to meet the rising demand for fitness services.
By 2024, the number of health clubs worldwide is projected to surpass 225,000, indicating sustained expansion in the industry.
Revenue generation within the health club sector has also seen substantial growth. In 2022, global health clubs generated approximately $37 billion in revenue. This figure rose to about $40 billion in 2023, reflecting increased membership renewals and new sign-ups as people returned to in-person fitness activities.
Projections for 2024 suggest that the global health club market will reach nearly $43 billion in revenue, driven by both traditional fitness facilities and innovative fitness offerings such as boutique studios and wellness centers.
Membership numbers have mirrored this upward trend.
In 2022, there were an estimated 190 million health club members worldwide. This number grew to about 200 million in 2023, as more individuals prioritized health and wellness in their daily lives. By 2024, global health club memberships are expected to reach approximately 210 million, supported by marketing efforts, promotions, and the broadening appeal of fitness.
The United States remains a dominant player in the health club market. In 2022, there were over 41,000 health clubs in the US, generating about $35 billion in revenue. By 2023, the number of clubs increased to 42,000, and revenue grew to $37 billion.
Projections for 2024 indicate that the US will host approximately 43,000 health clubs, with revenue expected to reach $40 billion, underscoring the continued growth and importance of the fitness sector in the American economy.
Globally, employment within the health club industry has also been significant. In 2022, the industry employed around 3.4 million people, including fitness trainers, administrative staff, and support roles. This number increased to 3.6 million in 2023 and is expected to reach 3.8 million by 2024, highlighting the sector’s role in job creation and economic contribution.
Here are some of the prominent global brands in the fitness equipment industry:
Technogym is known for its high-end fitness equipment, including cardio machines, strength training equipment, and wellness solutions. The Italian brand focuses on innovation and design, catering to both home users and commercial gyms worldwide.
A leading brand under the Brunswick Corporation, Life Fitness offers a wide range of fitness equipment, including treadmills, ellipticals, and strength training machines. Known for durability and performance, Life Fitness products are popular in gyms and homes globally.
Nautilus is recognized for its strength training equipment, particularly its Bowflex line of home gyms and adjustable dumbbells. The brand emphasizes compact, space-saving designs and versatile workout options for home users.
Acquired by Peloton in 2021, Precor specializes in commercial fitness equipment, including treadmills, ellipticals, and strength training machines. The brand is renowned for its ergonomic designs and advanced workout features.
Matrix Fitness offers a comprehensive range of cardio and strength training equipment designed for both home and commercial use. The brand focuses on performance-driven designs and user-friendly interfaces.
Known for its premium strength training and cardio machines, Cybex is favored by fitness enthusiasts and professional athletes alike. The brand’s equipment combines biomechanical engineering with innovative technology for optimal workout experiences.
A part of Life Fitness, Hammer Strength is renowned for its performance strength training equipment. The brand is popular in professional sports facilities and fitness centers worldwide for its durability and effectiveness.
Star Trac manufactures a variety of cardio machines, including treadmills, ellipticals, and bikes, known for their durability and innovative features. The brand focuses on enhancing the workout experience through advanced technology integration.
The top brands in the home gym equipment market are NordicTrack, Peloton, Bowflex, and Life Fitness. These brands have established themselves as key players in providing high-quality fitness solutions for home use.
Known for its innovative treadmill and elliptical machines, NordicTrack has captured a sizable share of the market with its emphasis on interactive and immersive workout experiences. The brand’s integration of digital technology allows users to engage in virtual training sessions and track their fitness progress in real-time.
Peloton revolutionized the home fitness industry with its connected stationary bikes and treadmills, which offer live and on-demand classes led by professional instructors. The brand’s subscription-based model for its workout content has garnered a loyal following and contributed significantly to its revenue growth.
Bowflex specializes in compact and versatile home gym equipment, including adjustable dumbbells, home gyms, and cardio machines. The brand’s focus on space-saving designs and customizable workout options appeals to consumers looking for effective strength training solutions at home.
As a leader in both commercial and home fitness equipment, Life Fitness offers a range of products from treadmills and exercise bikes to strength training machines. The brand’s reputation for durability and performance has made it a preferred choice among fitness enthusiasts and professional athletes alike.
Recent trends indicate a shift towards multifunctional equipment. These exercise machines allow users to perform a variety of exercises without the need for multiple machines. Compact designs that fit well in smaller living spaces have also become popular. Thus, brands are catering to the needs of urban dwellers and individuals with limited room for bulky equipment.
Brands like NordicTrack and Peloton have successfully integrated digital platforms into their equipment. This allows the brands to offer interactive workout classes and performance tracking features. The integration not only enhances user engagement but also provides valuable data insights for personalized fitness regimens.
Nike remains the largest sportswear company globally, known for its innovative products and strong brand loyalty. The company continues to dominate the market with its diverse range of athletic footwear, apparel, and accessories.
Nike’s revenue has shown steady growth, reaching approximately $48 billion in 2024, driven by robust sales across its global markets and strategic investments in digital transformation and direct-to-consumer channels.
Adidas is renowned for its commitment to sustainability and innovation in sportswear. The brand has made significant strides in reducing its environmental footprint and expanding its product offerings to cater to diverse consumer preferences.
Adidas’ revenue reached around $27 billion in 2024, reflecting strong performance in key markets like North America and Europe. The brand’s focus on athlete endorsements and collaborations has bolstered its market presence.
Under Armour is known for its performance-driven apparel and footwear, targeting athletes and fitness enthusiasts. The brand has expanded its product lines to include connected fitness devices and has invested in digital platforms to enhance customer engagement.
Under Armour continues to innovate with revenue reaching approximately $6.5 billion in 2024. The brand’s focus on performance technologies and personalized fitness solutions has contributed to its growth trajectory.
Puma has experienced a resurgence in popularity with its focus on lifestyle and performance-oriented sportswear. The brand has capitalized on trends in athleisure and streetwear, appealing to a younger demographic globally.
Puma’s revenue is expected to reach around $7 billion in 2024, driven by strong sales in footwear and apparel categories. The brand’s collaborations with celebrities and influencers have enhanced its brand visibility and market appeal.
Lululemon has carved a niche in the activewear market with its yoga-inspired apparel and athleisure offerings. The brand’s emphasis on technical fabrics and functional designs has resonated well with health-conscious consumers.
Lululemon’s revenue is projected to exceed $6 billion in 2024, supported by expansion into new product categories such as men’s apparel and footwear. The brand’s direct-to-consumer strategy and digital innovation have bolstered its global presence.
ASICS is known for its expertise in performance running shoes and apparel. The brand has a strong commitment to innovation, focusing on enhancing athlete performance through advanced technologies and ergonomic designs.
ASICS continues to expand its market reach with revenue expected to surpass $4 billion in 2024. The brand’s investment in sustainability initiatives and community engagement programs has strengthened its brand reputation.
New Balance is recognized for its dedication to domestic manufacturing and quality craftsmanship. The brand has maintained a loyal customer base with its focus on comfort, fit, and performance across its footwear and apparel lines.
New Balance’s revenue is on track to reach approximately $5 billion in 2024, driven by strong demand for its lifestyle and running shoes. The brand’s collaborations with athletes and influencers have boosted its brand equity and market visibility.
The fitness SaaS industry continues to innovate with integrations of AI-driven analytics, wearable technology compatibility, and mobile app enhancements. These advancements not only empower fitness professionals to deliver superior service but also enable them to analyze member data, optimize program offerings, and drive business growth.
Here are some of the top fitness software companies known for their innovative solutions and impact in the industry:
Mindbody offers a comprehensive software platform tailored for fitness, wellness, and beauty businesses. It includes features for scheduling, booking, payments, and client management, helping fitness studios streamline operations and enhance customer engagement.
Zen Planner provides software solutions designed for gyms, fitness studios, and martial arts schools. It includes tools for membership management, scheduling, billing, and workout tracking, aimed at optimizing business performance and member satisfaction.
Wodify specializes in software for CrossFit gyms, offering features for performance tracking, member management, and workout programming. The platform integrates with fitness apps and wearables to provide real-time performance data and analytics.
Glofox is a fitness management software that caters to boutique fitness studios. It offers tools for class scheduling, member bookings, payments, and reporting, empowering studio owners to grow their businesses efficiently.
Trainerize is a personal training software that enables fitness professionals to deliver online training programs and engage with clients through customized workout plans, nutrition tracking, progress monitoring, and in-app messaging.
PTminder provides software solutions for personal trainers and fitness coaches. It includes features for client management, appointment scheduling, online payments, and progress tracking, facilitating seamless communication and organization.
TrueCoach offers coaching software for personal trainers and fitness coaches. It allows trainers to create personalized workout plans, track client progress, communicate with clients, and manage their business operations effectively.
Fitness apps serve diverse purposes such as:
Activity Tracking: Monitoring steps, distance, calories burned, and active minutes.
Workout Guidance: Offering structured workouts, exercise tutorials, and customizable training plans.
Nutrition Management: Logging food intake, tracking macros, and providing nutritional insights.
Community Engagement: Connecting users with fitness communities, challenges, and social sharing features.
Health Monitoring: Integrating with wearables for real-time health metrics like heart rate, sleep patterns, and stress levels.
MyFitnessPal: Known for calorie tracking, nutrition logging, and goal setting.
Fitbit: Offers activity tracking, sleep monitoring, and personalized insights based on wearable device data.
Nike Training Club: Provides guided workouts, training plans, and performance tracking.
Peloton: Features live and on-demand fitness classes for cycling, running, yoga, and strength training.
Apple Fitness+: Integrates with Apple Watch for metrics tracking and offers studio-style workouts across various fitness categories.
Strava: Focuses on social fitness tracking for activities like running and cycling, allowing users to share routes and compete with friends.
Zwift: Combines virtual cycling and running with gaming elements, enabling users to participate in virtual races and training sessions.
Fitness industry statistics provide value. They help you identify fitness market trends and understand customer behavior to create business strategies. Let us know if you have fresh fitness industry data to share or need more fitness statistics for a category.
Author:
Uzair Farooq
